Internet of things

Have you ever lost your wallet or a valuable jewelry and wished you could call or track it down to get it back? Or have you been in a position where you were looking for something but just could not find it and wished it had a tracking device embedded in it? At least that I’m sure about. Recently, I…

Tekxus Tour Banner

Just imagine what the world would look like with no internet, having access to the internet is something every Nigerian craves for and would not want to do without because almost all daily activities hinge on the power of the internet. This high growth index of internet activities has lead to the transformation of the digital industry. The connection and…

seo is not, misconceptions about seo

Over time misunderstandings and misconceptions have resulted in bigger problems or issues than we could have even imagined. Not that being misunderstood is a big deal though, but when they are not cleared or resolved it becomes a problem. This in turn hampers the existing relationship between the parties involved ̶  most common between couples. So if you’re about to…

search engine optimization

If you’ve ever come out first place in your class, a school subject, an essay writing or cooking competition, let me see your hands up! And you’ll be fast to put them up, because there’s this feeling you get when you’ve been number one — or at least among the top five in any given category. It’s the same on…

influencer marketing

I’m sure everyone —unless you’re extremely rigid or strong-minded, has bought or patronized a product or service because someone who has influence over us told us to or even just mentioned it to us. It usually goes like this… “yo! yo!! What’s up people? It’s your man 2Baba, and you’re watching MTVbase, keep it locked...” It might not even be…

relationship marketing

Once upon a time; the idea behind marketing was “consumers favor products that are available and highly affordable”. So the focus was on production and distribution. Advertising meant, “promoting products with a lesser quality” and this was the production orientation era. Then, there came the product orientation era where the mantra for marketers was “a good product will sell itself’.…

how to remain relevant as an offline marketer, offline marketing

Just like you can’t meet someone on Facebook, court on Whatsapp, get engaged on Instagram, marry on Skype and reproduce via YouTube that’s how your online relationships with customers doesn’t have to be totally over the internet. When you intend having brand advocates and turning clients into family, there should be a level of intimacy between your brand and your…

digital marketing strategy

“It’s now or never”, “fly or die”, “no guts, no glory” these are all phrases to hype you. Those phrases are simply a way of telling us to try no matter what happens. You may have these ideas and strategies, but you’re scared of taking that leap because you think you won’t soar, sometimes you even take the dive but…

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