HOW OFFLINE MARKETING IS STILL RELEVANT
Just like you can’t meet someone on Facebook, court on Whatsapp, get engaged on Instagram, marry on Skype and reproduce via YouTube that’s how your online relationships with customers doesn’t have to be totally over the internet.
When you intend having brand advocates and turning clients into family, there should be a level of intimacy between your brand and your clients and that’s where offline marketing comes into play.
With the evolution of digital marketing and even better digital marketing trends in view, offline marketing strategies has been disregarded. As an offline marketer, you may become dampened at this and even the possibility of losing your job may arise.
But don’t fidget; there are offline marketing strategies that are still very much in style and while digital marketing tools are remarkably effective, there is need for a combination and upgrade of offline tools.
There are offline marketing tools which are still very much effective. Especially when they are branded, they can publicize your brand name in clever ways.
Here are offline marketing strategies that are valuable and efficient and will help you remain relevant and in the scene.
A lot can be done with business cards; from passing them out to business associates, to slipping them into books and under the door of prospective clients. They are quite affordable and have vast capabilities.
Donate! Donate! Donate! Apart from the corporate social responsibility businesses have to impact in the community, gifts and donations should be made to create personal connections with the public and enhance patronage, brand loyalty and advocacy.
Host, Sponsor or Speak at events
Hosting or sponsoring events is a good offline marketing strategy. You get to make and give out branded goods, pamphlets and coupons. Most importantly, give out educational and informative insights in matters concerning your industry. This can be done even if you don’t host or sponsor an event. Simply talking at an event but first introducing your brand can also help you leave a lasting impression on your audience, build relevance and create a positive brand image that people respect. Speaking at events has been shown to be the second top source for leads with 26.2% just after referrals and recommendations, 26.9%.
Having meet and greet sessions where you get to meet clients/customers face to face can take online interactions to another level. It creates a deeper sense of loyalty and consequently clients turn into family. It can also help drive more traffic to your website. Joining associations or organizations where your target audience may likely be found can also augment offline interactions.
Apart from joining associations, signing up for trade shows puts you under the same umbrella with your competition. But allows you can observe their marketing tricks and propaganda. You also get to network with other professionals and look for opportunities to grow by working together and of course meet online clients and prospective buyers. You can also pass out print materials.
Prints as offline marketing tools are still very much invoke. From print publications to print advertisements (flyers, banners) and magazines, they all still have a valuable place in offline marketing. And since you don’t get to track your viewers and the return on investment for printed materials unlike online ads, you have to be selective and make sure your materials are given and well positioned for your target audience. If possible, you can also include the shortened URL of your index page in your printed materials.
If your packaging and presentation isn’t top notch what are you marketing in the first place? Rebrand your marketing materials, premises, and brand message if necessary. Looks matter and you don’t want to give a wrong impression.
The impression you give when you celebrate or share your success cannot be over emphasized. You get to catch the attention of your customers get them build more trust in your brand. You also encourage them to share their experiences with your brand.
Marketing has evolved but don’t think the offline marketing strategies are out of place. So as an offline marketer you are still very much relevant, just like the featured image said “be yourself everyone else is taken”. But you just have to embrace technology and be all round. You can never really know where that massive deal would come from.