search engine optimization

If you’ve ever come out first place in your class, a school subject, an essay writing or cooking competition, let me see your hands up!

And you’ll be fast to put them up, because there’s this feeling you get when you’ve been number one — or at least among the top five in any given category. It’s the same on the internet space.

There’s a whole lot of information on virtually anything you can think of.

So, just as you implemented several strategies to come out tops before, there are a whole lot of things that you can do to come out first when a topic relating to you is searched for on a search engine. This is what search engine optimization (SEO) is about.

Search Engine Optimization is the process of “improving” the online visibility of a website or a web page in a web search engine‘s unpaid results.

Yeah, unpaid! And what does this tell you? You have to work hard to earn it.

The most popular search engine is of course, Google. And there are algorithms used to determine which sites come up when a particular keyword is searched for.

They range from the number of backlinks, to the quality of content to mobile responsiveness and so on.

Based on these algorithms, a website is now termed relevant and authoritative for the keyword searched.

Your relevance is a measure of how appropriate your content is for the search while authority is measured by analyzing the number and quality of links from other web pages.

In order words, your website or blog have the potential to rank if other web pages link to them.

SEO covers both the technical, written and creative elements required to elevate rankings, drive traffic, and increase awareness in search engines.

search engine optimization


Search engines are matchless when it comes to direct searches on the web for something specific.

It is the most used routing when information is being searched for.

Conductor suggested that 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.

And the Advanced web ranking showed that 67.60% of all clicks are attributed to the first search engine result page (SERP), and only 3.73% for the sixth to tenth accounts.

Also 2.2million searches are made each day on Google and 24 blogposts are published per second by WordPress users.

Now this does not just tell you how important search engines are, but goes to show you the amount of content there is on the internet.

Such that if you’re not optimizing enough, your web page which is on the second SERP is as good as being down down the list.

And what’s the use of a webpage that’s not drawing traffic and getting to the required target audience?


Images, videos, publications, news practically anything can be seo‘d (not sure this is a proper word).

But there are two major methods through which a web page can be optimized, On-page SEO and Off-page SEO.

On-page SEO is a set of technical practices which includes; optimizing content, html source code, titles and meta descriptions to include some of your target keywords.

Meanwhile off-page SEO refers to link building, social media and social bookmarking all of which we’ll come to know with time.


Just so you are reminded, targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.

So invest time, effort and if necessary money (getting an SEO expert) in SEO and be sure to rise above the long queue of web pages.

Or just stay posted as we unveil the techniques that’ll take your brand to the number spot on not just SERP’s but in your industry.

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